These conversion rules can save your business

Conversion Rule #1: One message

Do you know why they say that the money is in the follow-up? Because the difference between someone who doesn’t know about your product and a buyer is FREQUENCY.

Frequency drives conversion. Why are retargeting ads so powerful? Because what they really are is a frequency campaign. Constant exposure to THE SAME ONE THING again and again and again.

Sales pages with a conversion rate of 10%+ convey ONE (and only ONE) big idea. And they do it repeatedly—again and again and again and again and again and again.

Conversion rule #2: No options, no distractions

That means no pricing plans, no bar menu, no about us page, no links, no “join our email list,” etc. Only one page, where the only way of getting out is by clicking a CTA button that takes you to the sign-up or a demo call.

Remember: Options kill conversion.

Conversion rule #3: Easy to read

Headlines, headlines, headlines...

The rest of the copy doesn’t really matter. Convey your big idea through your headlines. Literally.

I should be able to understand your product solely by reading your headlines. The rest of the copy should sell your big idea again and again and again.

People are lazy and will scan your page (via headlines) for 10 seconds, before deciding if they understand what your product is about. If they like it, they will keep reading.

So, don’t use typical, vague marketing headlines.

Headlines you don’t want: “Powered by AI”

Headlines you want (specific): “Save 300 hours per month thanks to our customizable AI.”

Easy to read. Easy to remember. Full frequency. No distractions.