FREQUENCY DRIVES CONVERSIONS

Your best friend for high conversions: FREQUENCY.

The many times one person sees your message decides whether he'll purchase it or not.

Well, there are a few things, you could work on to improve frequency and conversions.

1. Social Content

• Channels like LinkedIn and X are the best platforms for spreading your messaging. Just one thing to keep in mind is that your message should be ONE, JUST ONE.

2. Retargeting campaigns

• Retargeting someone who engages with your content or jumps on the website is the best way to convert them because you get easy access to their feed and can show them the same message again and again until they choose to become part of your company.

3. Landing Pages:

• Pages that have one message, one CTA, and repeated message works best in conversion.

In short, you gotta find a way to show your message to your prospects frequently…

Can we look a bit into why frequency even works??

There are a bunch of reasons why it's so effective,

1. Familiarity Breeds Trust

- Recognition: Frequent exposure to a brand or product makes it more recognizable and familiar.

- Trust: Familiarity fosters trust. Users are more likely to trust a brand they've seen multiple times.

- Reduced Perceived Risk: When users are familiar with a product, they perceive less risk in making a purchase.

2. The Mere Exposure Effect

- Positive Association: Repeated exposure can create positive associations with a brand or product, even if there's no direct interaction.

- Reduced Cognitive Dissonance: The more familiar a user is with a product, the less cognitive dissonance they experience when considering a purchase.

- Habit Formation: Frequent usage can lead to habit formation, making the product an integral part of the user's routine.

3. The Power of Habit

- Reduced Decision Fatigue: Habitual actions require less cognitive effort, making it easier for users to choose your product.

- Increased Loyalty: Habitual users are more likely to be loyal to your brand and less susceptible to competition.

In simple words, frequency leverages the power of familiarity, trust, and habit formation to drive conversions.

Keep the conversion game up :)

Akash 🦋